BBS is a renowned brand in the automotive industry, specializing in the design and manufacture of high-performance and luxury wheels for cars, trucks, motorcycles, and motorsport applications. Established in 1970, BBS has earned a global reputation for its commitment to innovation, cutting-edge technology, and exceptional quality.

Product Range:

    • Forged Wheels: BBS forged wheels are the pinnacle of their product line, built with unmatched strength, lightness, and performance. They offer a diverse range of forged wheel designs to suit various vehicle types and aesthetic preferences.
    • Cast Wheels: BBS cast wheels offer a perfect balance of performance and affordability, constructed using advanced casting techniques for exceptional quality and durability. They provide a wide selection of cast wheel designs to cater to various styles and budgets.
    • Motorsport Wheels: BBS has a rich history in motorsport, supplying race-winning wheels to various teams and competitions. Their motorsport wheels are designed to withstand the demanding conditions of professional racing while delivering optimal performance.
    • Custom Wheels: BBS offers custom wheel options for discerning drivers who seek a unique and personalized look for their vehicles. They can tailor wheel specifications, finishes, and even create bespoke designs to fulfill specific requirements.

Strengths and Reputation:

    • Uncompromising Performance: BBS wheels are renowned for their exceptional performance, offering lightweight construction, rigidity, and optimal handling characteristics.
    • Cutting-Edge Technology: BBS continuously invests in research and development, incorporating innovative technologies like flow forming and multi-piece construction to enhance wheel strength and weight reduction.
    • Unmatched Quality: BBS wheels are renowned for their exceptional quality, utilizing high-grade materials and rigorous manufacturing processes to ensure long-lasting performance and durability.
    • Luxury and Style: BBS wheels are not just about performance; they also offer a sophisticated and elegant aesthetic, enhancing the overall look and value of any vehicle.
    • Heritage and Motorsport Legacy: BBS has a rich history in motorsport, supplying race-winning wheels to legendary teams and drivers. This legacy translates into their expertise and dedication to designing high-performance wheels for both professional racers and driving enthusiasts.

Target Market:

BBS caters to a diverse audience, including:

    • Performance enthusiasts: Drivers who prioritize handling, responsiveness, and overall vehicle performance.
    • Luxury car owners: Individuals who seek to enhance the aesthetics and value of their premium vehicles.
    • Motorsports professionals: Racing teams and drivers who demand the highest levels of performance and reliability from their wheels.
    • Car collectors and enthusiasts: Collectors who appreciate the heritage, craftsmanship, and exclusivity of BBS wheels.

Overall, BBS is a leading brand in the wheel industry, recognized for its commitment to performance, innovation, and exceptional quality. Their dedication to design, technology, and craftsmanship has made them a trusted choice for discerning drivers, performance enthusiasts, and luxury car owners worldwide.